SKILL TRIAL · 2026-08-19 dressit#1648 5 skills · same product · same brief

Skill trial — compare 5 scenarios

Same product (DressIT — crowdfunding a look), same client formula ("couldn't afford → posted → they chipped in → the note"), five different skills. Each card opens a full visual timeline page.

content-hooks-mcp

"The $140 Dress" ✅ APPROVED · winner

Hook: "Strangers bought me this $140 dress."

15s · storytime beats: story open → escalation → turn → landing · open loop closes on the note · loop ending

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content-skills

"He Was Right"

Hook: "I did not buy this dress. The internet did."

15s · in media res twirl hook · seamless loop (final twirl = opening twirl) · bedroom-pop music bed

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ai-ads-claude

"The Note"

Hook: "I couldn't afford this dress. So I did something insane."

15s · UGC-style testimonial · PIP bar escalation · music ducks out for the note peak · endcard CTA

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video-ad-generator

"He Was Right"

Hook: "POV: the dress was $180. I had twelve."

15s · before/after · glow-up reveal + message in the app chat · benefit CTA

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ai-script-generation-skill

"It's Perfect On You"

Hook: "The internet crowdfunded this dress for me."

15s · suspense-twist × story flow · the twist lands on the last second — freeze frame

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