Trial: content-hooks-mcp — "The $140 Dress"

Core: strangers bought her the $140 dress — the open loop ("how?") stays open until the TURN, where a note from one of them closes it · Receipts over hype: specific number in the hook, single payoff (bar 97→100%), final frame mirrors the hook (loop ending) · 15s cut: 33 words / 15s, one cut at the reveal (0:12.5)

Timeline (1 column ≈ 1 second · scroll right →)

timecode

0:00

0:01

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captionstext overlay

"$140 dress. $0 from my card."

"posted the look — the guys chipped in"

"97% → 100% 🤯"

"'it's perfect on you' 💌"

"he was right 😌 · post the look"

videoframe by frame

0:00–0:03

Beat 1 · STORY OPEN (hook)

She spins in front of the bedroom mirror IN the black satin slip dress, phone in hand. No greeting — scene with stakes, receipt-number "$140".

0:03–0:07

Beat 2 · Mechanics — posted the look

Flashback: fitting room, she holds the dress with the price tag toward the mirror camera. "I posted the look — guys started chipping in." How it works, one line.

0:07–0:10

Beat 3 · Proof — bar 97→100%PIP 0:07–0:10

PIP screencast: the progress bar ticks 97%→100% with a confetti animation; she's thrilled on the bed. The payoff — proof lands early, voice never stops.

0:10–0:12.5

Beat 4 · TURN — the note (loop closes)

The peak: close-up, she reads the supporter's message in the app chat (screen added in post). The hook's question is answered only now — retention architecture.

0:12.5–0:15

Beat 5 · Reveal + CTAcut 0:12.5↺ LOOP = frame 1

"He was right — post the look." Single cut on the reveal; final frame = the hook frame — rewatches read as intentional. App name only as overlay: "DressIT — link in caption".

audioVO / music / silence

VO: "Strangers bought me this $140 dress."

VO: "I posted the look — guys started chipping in."

VO: "Three days later, the bar hit 100%." · confetti pop

VO (softer): "One wrote: 'It's perfect on you.'"

VO: "He was right — post the look."

voiceover — one continuous story, never interrupted (33 words / 15s) sparse SFX only (confetti pop), no music bed intentional silence text overlay